ABS-CBN launches "Kapamilya Gold" Campaign

ABS-CBN Broadcasting, the country's leading television network and home to quality news and entertainment programs, brings you yet another milestone in Philippine TV history. The network is set to bring back the good old days of watching Pinoy(-themed) Soap Operas in the afternoon block with the launching of ABS-CBN's campaign, "Kapamilya Gold".

What is "Kapamilya Gold"?

Kapamilya Gold is ABS-CBN's media campaign for bringing back the golden age of watching Pinoy Soap Operas. It aims to bring back the soap opera viewing habits of Filipinos in the afternoon timeslot block. It has been remembered that during the Wowowee days, ABS-CBN has stopped producing quality soap operas in the afternoon block. Now that the new noontime timeslot has been regulated, chances are, soap operas are going to be in, again!

The Kapamilya Gold campaign of ABS-CBN will bring back soap operas in the afternoon timeslot, all-Filipino made and produced. There will also some "canned" soap operas to be included in the afternoon timeslot such as Korean dramas and Taiwanese dramas, but overall, the Kapamilya Gold campaign aims to give Filipino viewers all over the Philippines and all over the world a touch of world-class Filipino soap opera production.

Soon, the ABS-CBN Hapontastic block will include high-quality dramas that are Filipino-made and with a touch of Filipino stories. Soap operas / Teleseryes that are to be included in the Kapamilya Gold line up are:

• Maria la del Barrio, starring Erich Gonzales, Enchong Dee;
• Nasaan Ka Elisa?, starring Melissa Ricks, Albert Martinez, Vina Morales, Agot Isidro, and many more;
• Precious Heart Romances Presents: Hiyas, starring Zanjoe Marudo, Megan Young;
• My Princess, starring Song Seung Hun and Kim Tae Hee; and
• Mula Sa Puso, starring Dawn Zulueta, Ariel Rivera, and Eula Valdez, with JM de Guzman, Enrique Gil, and Lauren Young

Kapamilya Gold by ABS-CBN will shine soon on ABS-CBN's afternoon block! Watch the Kapamilya Gold Campaign teaser by ABS-CBN below:




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